Flat Lay Generator for E-commerce Product Photos
Upload a garment photo and generate a clean, catalog-ready top-down flat lay in seconds. Preserve product shape, color, and details — no studio shoot required.
How to Generate a Flat Lay
Just 3 simple steps to create e-commerce-ready product photos
Upload Your Garment
Upload one garment photo — on a model, hanger, or table. The AI uses it as the product reference for your flat lay.
Choose Your Model
Pick an image model like GPT Image 2 or Nano Banana. Advanced options let you fine-tune quality and style when needed.
Generate & Download
Click generate to get a clean top-down product shot with studio lighting, contrast background, and catalog-quality detail. Download instantly.
Catalog-Ready Top-Down Shots
Transform messy or on-model garment photos into neat, centered flat lay images. Perfect for product listings, lookbooks, and e-commerce catalogs that need a consistent top-down presentation.
Preserves Product Identity
Keeps original color, material, stitching, padding, and silhouette intact. Structured items like sports bras, bags, and shoes retain their natural 3D form instead of looking artificially flattened.
Studio Quality, Zero Setup
Automatic solid-color backgrounds, soft diffused lighting, and realistic shadows — no photographer, mannequin, or photo studio needed. Scale product photography across your entire catalog.
Frequently Asked Questions
What is a flat lay product photo?
A flat lay is a top-down product photo where the garment is arranged neatly and photographed from above, commonly used in e-commerce catalogs and fashion lookbooks. Pictell generates this style from your uploaded garment reference.
What kind of input photo works best?
Any clear garment photo works — on a model, hanger, mannequin, or flat surface. The AI identifies the product and produces a clean top-down version with studio lighting and a contrasting background.
Will structured items like padded bras look flattened?
No. The workflow is designed to preserve natural 3D form, padding, molded contours, and construction details. Flat lay means a neat top-down presentation, not physically compressing the product.
Can I choose different AI models?
Yes. Advanced options let you pick from models like GPT Image 2, Nano Banana, and Nano Banana 2. The default is GPT Image 2 for high-quality results.
Do I need a Pictell account?
You can preview the tool on this page. Generating results requires a Pictell account with available credits. New users receive free credits to get started.
What file formats are supported?
Upload JPG, PNG, or WebP images up to 10 MB. One garment image per generation is enough.
Can I use the results commercially?
Generated images are intended for your product listings, marketing, and e-commerce use. Please review Pictell's terms of service for full usage details.
How is this different from editing in Photoshop?
Instead of manual cutouts, background removal, and retouching, Pictell's AI workflow handles layout, lighting, background selection, and product preservation in one step — saving hours per product.
Is this tool available for free?
Yes, new users receive free credits to get started. You can use them to generate images. After that, you can purchase credits to generate more images.
From raw photos to catalog-ready flat lays
Whether you're launching a new collection or updating product listings, Pictell helps you turn garment photos into professional e-commerce visuals in seconds.